campbell's. it's amazing what soup can do. we are counting down to a brand-new year from the crossroads of the world here in new york city a couple of blocks away from our new york city studios a live look at time square. more than a million tourists expected tonight for the big ball drop. an event that party hosts have spent a pretty big penny planning. fox business network lauren siminetti is live in time times square to tell us about this. what is the economic impact here. >> a happy early new year to you, jon and believe it or not it's well worth spending $2.5 million to put on this party, that's what the times square entertainment spent. they even spent a million dollars to client up after one ton of confetti flows through the sky. it's worth it. the economic impact of that is just about $25 million. this is one of the biggest new year's eve parties the world has ever seen. it's great to be here. if you're from new york you probably never come down here to watch it live because it's so you crowded but more than a billion